Burger Kin- WHOPPER SACRIFICE
Amazing isn't it???? !!!!!
People actually delete their friends on the Facebook in order to get one free Whopper burger!!!!
Burger King put people's friendships to the test when they announced a campaign offering a free whopper burger to anyone who deleted ten friends from Facebook. The wickedness of the scheme was that any friends who were sacrificed were informed that their colleague valued a burger over their friendship. The campaign was launched by Burger King in 2009 and visitors were invited to sign up to the Facebook campaign after visiting whoppersacrifice.com.
After a week of the campaign over 233,000 people had been sacrificed from Facebook for whoppers and the social media site took action by blocking the campaign over breaches of privacy. The whopper sacrifice campaign won numerous marketing awards in 2009 including Gold for Web Applications and the ADC Hybrid award at the Art Directors Annual Awards 2009.
In my point of view, this is a dam good campaign! Which well communicated with its target market - younger generation. Despite of whether it is good or not to delete friends on the Facebook, the objective of this campaign is clear enough which is to show people about how people Love Whoppers burger, and also meanwhile diffuse the brand awareness.
Question:
Will you delete your friends in any social media in order to get the free product given out from some food companies?
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