Why Old Spice??

Blog 9

Fourteen Campaigns About 'Old Spice'

Actor Isaiah Mustafa's robust, manly delivery — along with unbelievable and perfectly executed transitions — made this hilarious spot go viral in the winter of 2010, and the internet gave Old Spice more free publicity than the company could dream of. And it wasn't just empty hype: Sales of Old Spice Body Wash increased over 100% the month after the commercial debuted.

The next time you Like a sponsored ad on Facebook, or share a promoted Tweet, or actually become motivated to buy a product because of a cleverly worded tagline, think back to these ads. While the desire to buy new products may feel real, you might be reacting just as a Mad Men-esque ad exec in New York wanted you to.

In my point of view, this advertising build up the bridge between customer and product, which provides those potential customer have a straight emotion engagement while they see the products on the shelves. On the other hand, the content of the advertising can help customers recall the quality of the product easier.