My Favourite Product!!!
Most Successful Product that ever created!!
Cigarettes
Hi everyone, whether you are a somker or not a smoker, today i'm going to talk about Cigarettes in marketing perspective, and why even without advertising cigarettes still generate such a lot customers.
In this advertising, cigarettes seems provide people a feeling that man is more attractive and concentrate with a cigarettes between their fingers.
Wants creation:
Cigarettes was not a product in ancient times, and there is not too many people know it. But the cigarettes company created the value for cigarettes, and people start going to know it and like it.
Turn Wants into Needs:
After trying the cigarettes, most of people can not stop purchasing it, which because of the nicotine content makes people become hard to give it up.
Cigarettes is different to all of existing products, which i think its core compendency is its great innovation on its value. As we can see people having the cigarettes in the movie and our daily life. Company does it advertising through smokers and which is really efficient.
Discussion:
Do you think that cigarettes is a successful product? And why? (In marketing aspect)
Thanks~
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